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About Wildfire Mercantile
Located at River Street Marketplace in Historic Downtown San Juan Capistrano, Wildfire Mercantile has the best & biggest hat selection in Orange County, CA. Offering the largest selection of hats in Orange County, Western, boho or sun hats, we have the hat for you. Iconic brands like Lucchese, Rockmount Ranchwear, Double D Ranchwear, Justin, Hyer Boots - we honor the Western aesthetic that has stood the test of time - no trendy brands for us! Hundreds of hats & boots for the entire family.
Wildfire Mercantile is dedicated to the western spirit in all of us – that spirit of independence, fierce loyalty and living a life filled with love and grace. We offer unique and high-quality women’s and men's fashions with a western flair, matched with the perfect accessories & jewelry, as well as thoughtfully curated, one of a kind gifts. We want to celebrate the cowgirl's and the cowboy's unique personality, passionate nature, and let their generous hearts shine through.
Thank you for supporting our small, family owned business - we appreciate you!
Without fail, Wildfire Mercantile always has whatever I need for any day or event. I can find day to day casual items, special pieces that make a look, or an entire outfit. The quality and brands carried are always the best. From my hats to my belts, I always get compliments when I'm wearing pieces from Wildfire. Whether I'm buying for myself, boyfriend, or a gift, I'm headed to Wildfire Mercantile.
I absolutely love WILDFIRE MERCANTILE! This store is a hidden gem in the center of San Juan Capistrano across the street from the Mission and offers the best assortment of western wear, hats, boots and jewelry for men, women and even kids. If you are shopping for that special occasion, Susan has just the thing and will help you put together the perfect outfit. For anyone shopping for a hat, Susan and Troy have the best selection anywhere. I can’t seem to get away from the store without buying another hat. Come and indulge yourself; you will be so happy you did.
Wildfire Mercantile is hands down my favorite store and go-to spot for hats, western wear, home items, you name it! All of the items are carefully curated and I find something I can't live without every time I go!
Love this boutique - the best in Orange County for country style. I find great gifts for friends and family and gear for me too. Staff is super helpful and cute - Giddy UP!
Welcome
We travel the country selecting unique, handmade and high quality items that reflect and respect the only truly American culture, the Western way of life. Family, Faith and Tradition are represented in our carefully curated collection of apparel, gifts and jewelry.
Grit, Grace & Gratitude - That's Cowgirl Attitude!
